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Browser vendor squabbles cause W3C to scrap codec requirement | Developer World – InfoWorld

The latest rewrite of the Web’s mother tongue won’t recommend the use of specific audio and video encoding formats that could make it cheaper and easier for people to distribute multimedia content.

The major browser makers have been unable to agree on an encoding format they will support in their products, wrote Ian Hickson, editor of the HTML 5 specification for the World Wide Web Consortium (W3C).

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Plans have been discussed for years to incorporate two new tags — – <audio> and <video> — into HTML 5, the next specification under development. The original HTML specification never included those tags.

Because of that, people have to download plugins from various vendors to play audio and video content. If browsers support the audio and video tags, however, as well as a common encoding format, Web users wouldn’t have to use third-party applications for that content.

The browser would play the content natively, which makes Web development somewhat simpler and would not require users to download a raft of plugins.

But the issue of what codec to use has been a hot potato. The codecs likely to have been recommended would have been Ogg Vorbis for audio and Ogg Theora for video, both of which can be implemented without paying royalties unlike with other formats.

Supporters for the use of those formats argue that no one company should profit or hold the power over a particular codec, which could influence its development and use depending on a company’s business plans.

If browsers supported those codecs, Web developers could use open-source tools and encoders for those formats to put multimedia on their site for free, potentially striking a blow against vendors such as Adobe, Microsoft, RealNetworks and others that sell multimedia software tools.

Apple won’t support Ogg Theora in QuickTime, the company’s multimedia player, Hickson wrote. Apple has also expressed concern over patents associated with Ogg Theora. Even though the codec can be used royalty-free, Apple has been concerned that some party could make a claim if it ends up implemented in its products.

Opera and Mozilla oppose using the H.264 video compression standard for various reasons, including the cost of licensing the relevant patents as well distribution issues, Hickson wrote. Google uses H.264 and Ogg Theora in Chrome, but also has a problem in how it can distribute the browser through third parties due to licensing issues with H.264, he wrote. Microsoft hasn’t made a commitment to support the video tag, he wrote.

“After an inordinate amount of discussions, both in public and privately, on the situation regarding codecs for <video> and <audio> in HTML 5, I have reluctantly come to the conclusion that there is no suitable codec that all vendors are willing to implement and ship,” Hickson wrote.

“I have therefore removed the two subsections in the HTML 5 spec in which codecs would have been required, and have instead left the matter undefined, as has in the past been done with other features,” Hickson concluded.

Browser makers, however, can always make their own decision on what they want to support in their products. Mozilla’s latest browser, Firefox 3.5 which was released this week, supports the audio and video tags as well as the Ogg Theora and Ogg Vorbis codecs.

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and — into HTML 5, the next specification under development. The original HTML specification never included those tags.

Because of that, people have to download plugins from various vendors to play audio and video content. If browsers support the audio and video tags, however, as well as a common encoding format, Web users wouldn’t have to use third-party applications for that content.

The browser would play the content natively, which makes Web development somewhat simpler and would not require users to download a raft of plugins.

But the issue of what codec to use has been a hot potato. The codecs likely to have been recommended would have been Ogg Vorbis for audio and Ogg Theora for video, both of which can be implemented without paying royalties unlike with other formats.

Supporters for the use of those formats argue that no one company should profit or hold the power over a particular codec, which could influence its development and use depending on a company’s business plans.

If browsers supported those codecs, Web developers could use open-source tools and encoders for those formats to put multimedia on their site for free, potentially striking a blow against vendors such as Adobe, Microsoft, RealNetworks and others that sell multimedia software tools.

Apple won’t support Ogg Theora in QuickTime, the company’s multimedia player, Hickson wrote. Apple has also expressed concern over patents associated with Ogg Theora. Even though the codec can be used royalty-free, Apple has been concerned that some party could make a claim if it ends up implemented in its products.

Opera and Mozilla oppose using the H.264 video compression standard for various reasons, including the cost of licensing the relevant patents as well distribution issues, Hickson wrote. Google uses H.264 and Ogg Theora in Chrome, but also has a problem in how it can distribute the browser through third parties due to licensing issues with H.264, he wrote. Microsoft hasn’t made a commitment to support the video tag, he wrote.

“After an inordinate amount of discussions, both in public and privately, on the situation regarding codecs for and in HTML 5, I have reluctantly come to the conclusion that there is no suitable codec that all vendors are willing to implement and ship,” Hickson wrote.

“I have therefore removed the two subsections in the HTML 5 spec in which codecs would have been required, and have instead left the matter undefined, as has in the past been done with other features,” Hickson concluded.

Browser makers, however, can always make their own decision on what they want to support in their products. Mozilla’s latest browser, Firefox 3.5 which was released this week, supports the audio and video tags as well as the Ogg Theora and Ogg Vorbis codecs.

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Browser vendor squabbles cause W3C to scrap codec requirement

Aubee: Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel powerhouse with 1080p Full HD Movie mode

The Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel powerhouse incorporating a CMOS image sensor and 1080p Full HD Movie mode, both first-in-class features for a PowerShot camera, resulting in superb image quality and enhanced flexibility. Still images can be captured easily with a 20x wide-angle Optical Zoom lens (equivalent to 28-560 mm) with Optical Image Stabilization and a 2.8-inch vari-angle wide-format LCD for great on-camera viewing and editing. What’s more, this camera offers a full range of shooting and recording modes, including RAW + JPEG for ultimate creative control. While the camera is in Movie Mode, the PowerShot SX1 IS Digital Camera can easily play back video and view photos on an HDTV, via a built-in HDMI connector. With all these great features and now Full HD Movie Mode, the PowerShot SX1 IS Digital Camera is the perfect complement to a DSLR. The PowerShot SX1 IS Digital Camera is scheduled to be available in April for an estimated retail price of $599.99.
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Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel powerhouse with 1080p Full HD Movie mode

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that spread themselves across categories lose brand focus, identity, and ultimately market share.
2. The Law of Contraction: A brand becomes stronger when you narrow its focus. By narrowing the focus to a single category, a brand can achieve extraordinary success. Starbucks, Subway and Dominos Pizza became category killers when they narrowed their focus.
3. The Law of Publicity: The birth of a brand is achieved with publicity, not advertising. A new brand must be capable of generating favorable public-ity in the media or it won’t have a chance in the marketplace. Anita Roddick built the Body Shop into a global brand with no advertising, but with massive amounts of publicity. On the other hand, Miller Brewing spent $50 million in advertising to launch a brand called Miller Regular. The brand generated no publicity and very little sales.
4. The Law of Advertising: Once born, a brand needs advertising to stay healthy. Sooner or later, a brand leader has to shift its branding strategy from publicity to advertising. By raising the price of admission, advertising makes it difficult for a competitor to carve out a substantial share of the market.
5. The Law of the Word: A brand should strive to own a word in the mind of the consumer. If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. Kleenex owns “tissue,” Federal Express owns “overnight,” Volvo owns “safety.”
6. The Law of Credentials: The crucial ingredient in the success of any brand is its claim to authenticity. Coke is the real thing in the minds of many, even though the last “real thing” advertisement ran almost thirty years ago. A brand’s credentials in a category as authentic, real, original, or the leader are very powerful indeed.
7. The Law of Quality: Quality is important, but brands are not built by quality alone. Does a Rolex keep better time than a Timex? Does Hertz have better service than Alamo? Does a Montblanc pen write better than a Cross? Are you sure? The perception of quality, more than quality itself, is what builds a brand. And the best way to build a quality perception in the mind of consumers is by following the laws of branding.
8. The Law of the Category: A leading brand should promote the category, not the brand. The most efficient, most productive, most useful aspect of branding is creating a new category. Customers don’t really care about new brands, they care about new categories. What was the market for cheap cars before Volkswagen? What was the market for home pizza delivery before Dominos? What was the market for in-line skates before Rollerblade?
9. The Law of the Name: In the long run, a brand is nothing more than a name. In the short term, a brand needs a unique idea or concept to survive. But in the long term, all that is left is the difference between your brand name and the brand names of your competitors. Shorter names that are unique and memorable are far stronger than longer, vague or generic names.
10. The Law of Extensions: The easiest way to destroy a brand is to put its name on everything. More than 90% of all new product introductions in the U.S. are line extensions. Line extensions destroy brand value by weakening the brand. The effects can be felt in diminished market share of the core brand, a loss of brand identity, and a cannibalization of the one’s own sales. Often, the brand extension directly attacks the strength of the core brand. Does Extra Strength Tylenol imply that regular Tylenol isn’t strong enough?
11. The Law of Fellowship: In order to build the category, a brand should welcome other brands. Consumers want to have choices. Choice stimulates demand. Healthy competition helps to build the category. The competi-tion between Coke and Pepsi makes customers more cola conscious. Per capita consumption goes up.
12. The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. The problem with a generic brand name is its inability to differentiate the brand from the competition. At your local health food store, you’ll find Nature’s Resource, Nature’s Answer, Nature’s Bounty, Nature’s Secret, Nature’s Way, Nature’s Best, Nature’s Plus, etc. Will any of these generic brands break into the mind and become a major brand? Unlikely.
13. The Law of the Company: Brands are brands. Companies are companies. There is a difference. Customer’s think of brands, not companies. Procter and Gamble isn’t Tide. General Motors isn’t Cadillac. The brand itself should be the focus of your attention. Use the company name, if necessary, in a decidedly secondary way.
14. The Law of Subbrands: What branding builds, subbranding can destroy. Subbranding erodes the power of the core brand. Waterford is the leading Irish crystal maker. Introducing “cheap” Waterford as “Marquis by Waterford” only dilutes the Waterford brand. Subbranding attacks a brand’s place in he mind of the prospect.
15. The Law of Siblings: There is a time and place to launch a second brand. A second brand can be launched to focus on a new subcategory within the same product family. Toyota launched Lexus because the Toyota brand couldn’t fill the luxury ar category. The focus is on the brand, not the company. Customers buy a Lexus not because it’s made by Toyota, but in spite of it.
16. The Law of Shape: A brand’s logotype should be designed to fit the eyes. Both eyes. A customer sees the world through two horizontal-ly mounted eyes peering out of the head. For maximum visual impact, a logotype should have a horizontal shape. The ideal shape is 2 1 /4 units wide by 1 unit high.
17. The Law of Color: A brand should use a color that is the opposite of its major competitor. Coke is red, and Pepsi is Blue. Hertz is yellow, and Avis is Red. Color consistency over the long term can help a brand burn its way into the mind.
18. The Law of Borders: There are no barriers to global branding. A brand should know no borders. The perfect solution to growth in a competitive market is not line extensions, but building a global brand. A brand should have a consistent message globally, but must take into account the perceptions of its country of origin.
19. The Law of Consistency: A brand is not built overnight.
Success is measured in decades, not years.This is the law which is violated most frequently. Once a brand occupies a position in the mind, the manufacturer often thinks of reasons to change. Markets may change, but brands shouldn’t. They may be bent slightly, or given a new slant, but their essential characteristics should never be changed. Long-term, consistent programs might be boring, but they are also immensely powerful.
20. The Law of Change: Brands can be changed, but only infrequently and only very carefully. Nothing is absolute and there are exceptions to every rule. There are three situations where changing your brand is feasible: When your brand is weak or non-existent in the mind, when you want to move your brand down the food chain to a lower price and perception point, or when your brand is in a slow-moving field and the change is going to take place over an extended period of time. Remember, changing your brand is a long and difficult process. Change at your own risk!
21. The Law of Mortality: No brand will live forever. Euthanasia is often thebest solution. While the laws of branding are immutable, brands themselves are not. They are born, grow up, mature, and eventually will die. Yet companies that are willing to spend millions to save a dying brand, won’t spend pennies to launch a new one. Opportunities for new brands and threats to old ones are constantly being created by the invention of new categories. The rise of personal computers created opportunities for Compaq, Dell and Gateway, but put pressure on Digital, Data General and Wang.
22. The Law of Singularity: The most important aspect of a brand is its single-mindedness. What is a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple or as difficult as that.

Excerpted from “The 22 Immutable Laws of Branding”
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By now it’s an accepted fact that Apple has loosed a fleet of unannounced iPhones for real-world testing. And, true to Apple’s usually secretive ways, the new “iPhone 2,1” feature-set is still a mystery. But, that doesn’t mean we can’t speculate on what Apple has in store for the iPhone-loving world.

While the iPhone 2,1 might simply be an iPhone Nano intended to appeal to the lower-end market, we may soon see a next-generation iPhone hitting market with multi-core silicon and upgraded feature-sets in tow. Apple has been busy this past year making business deals that sets the stage for a completely customized iPhone handset – let’s take a look at what may be in store for the next-gen iPhone.

A look inside the PowerVR SGX architecture

A graphics powerhouse
The next major overhaul of the iPhone platform might just see the iPhone coming into its own as a graphics-savvy gaming platform. Apple has been confirmed to have licensed PowerVR graphics technologies from Imagination Technologies in a bid to turn the iPhone into a data-crunching and gaming phenom the likes of which dedicated gaming consoles would cower beneath.

Imagination Technologies already provides the PowerVR graphics core lying within the Samsung-made ARM silicon that powers the current iPhone and iPhone 3G – you can thank Imagination Technologies for your iPhone’s 3D graphics performance. The new PowerVR SGX technology secured by Apple promises to take things up a notch with OpenGL ES 2.0 support and true HD video handling.

It’s only a matter of time before we see Apple introducing these new PowerVR SGX graphics cores in an upcoming iPhone chipset.

Next-generation iPhone chips
As good as Apple is at designing trick hardware, they Cupertino-based iPhone maker isn’t a one-stop manufacturer. Apple still needs the help of third-party component integrators and suppliers to turn a particular tech-vision into reality. Case in point, Apple taps Samsung as its supplier for the iPhone’s ARM-based processor.

And, therein lies the next piece of our next-generation iPhone puzzle. Samsung recently entered into a manufacture-only licensing deal with Imagination Technologies. The deal allows Samsung to incorporate the PowerVR SGX graphics core into their ARM-based chips. Samsung provides Apple with the processing chips for the iPhone and iPhone3G, and Samsung’s PowerVR SGX license bodes well for Samsung’s future as the processing-chip supplier for the next-gen iPhone. Keep in mind, Apple licensed the rights to use PowerVR SGX technologies as they see fit and Samsung is positioned to manufacture the actual chips.

Chip design
So, how is all this going to come together? Let’s answer that question with another question. Remember Apple’s acquisition of fabless chip-design firm PA Semi? Right, of course you do. It’s been long known that Apple wants to go in-house for designing customized chip architectures. The company’s acquisition of PA Semi allows Apple to design their own customized processors and send the designs to a chip-maker – which is where Samsung comes in.

Samsung is lined up quite nicely to start stamping out chips based on designs from Apple’s new in-house chip architects. Samsung’s PowerVR SGX manufacturing license deal allows Samsung to tread on Imagination Technologies’ intellectual property as they manufacture Apple’s customized processors.

It’s not too far a stretch to see Apple designing their own chips, complete with PowerVR SGX technology, and Samsung standing by to put the specified gold on silicon.

IBM Cell. Just beautiful.

Multi-core
What’s important here is Apple’s motivation for wanting to have complete control over chip design. Simply put, Apple wants to incorporate multi-core functionality into future iPhone chips. And, the only way to ensure that future processors will meet Apple’s exacting standards was to buy their own chip-design firm and crank out their own chips. Customized chips would also help differentiate the iPhone lineup from most other mobile phones on market.

Apple recently announced their new multi-core, parallel-processing technology called “Grand Central.” The technology was developed to help future version of Mac OS X (like SnowLeopard) to more effectively leverage the multi-core processors that are used throughout Apple’s computer lineup. But, it has more far-reaching implications for the iPhone. The iPhone’s iPhone OS is based on the Mac OS and will likely work with Grand Central technology.

There’s also talk of Apple pushing to bring OpenCL to the iPhone. OpenCL was developed to help parcel out data into bite-sized chunks for processing by the hundreds of parallel processors inside a GPU (possibly provided by Imagination Technologies). Leveraging OpenCL technology could be another way for Apple to introduce multi-core computing to the mobile space. And, with Imagination Technologies’ high-tech graphics core in play, Apple is well positioned to pull the multi-core trigger.

It’s not a question of if Apple will launch a multi-core iPhone, but when Apple will unveil their multi-core iPhone with advanced graphics performance.

A complete package
Going on the assumption that Apple has already begun development of the next-generation iPhone (and, really, there is no reason to believe otherwise), Apple is likely hard at work developing a new iPhone. The iPhone will likely sport a multi-core chip design that takes advantage of Apple’s parallel processing Grand Central technology, and incorporating the new PowerVR SGX graphics cores for enhanced graphics performance. And, with Samsung ready to answer Apple’s call for a custom-designed multi-core chip featuring the PowerVR SGX core, Apple’s plans for the next-generation iPhone look a little less mysterious.

The iPhone 2,1 may not be the multi-core iPhone that we’re all holding our collective breaths for, but there’s little doubt that Apple is working on a new iPhone with parallel processing power coming out the wazoo.

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Unlock the Power of Twitter For Your Business in 3 Steps

LOS ANGELES, CA, June 14^th, 2007 – In the “olden” days, in order to attend college, you had to physically go to a campus and take courses. Wellington College is using MegaMeeting.com’s browser based video and web conferencing software to dramatically change the way students access college and college courses.

According to Randy Ellingson, President of Wellington College, “we have MegaMeeting setup in our classroom. Students away from college can participate as if in person”. Ellingson goes on to say that he is hopeful that by using web and video conferencing services, Wellington will be able extend the College’s reach and allow more people to attend its courses.

In addition to allowing students to “virtually” attend classes, Wellington currently uses MegaMeeting to perform seminars, conduct internal meetings and train employees.

Some of the benefits Wellington receives from MegaMeeting’s web and video conferencing software, include saving money and of course giving the College access to more students that can’t physically attend the College.

The specific features of MegaMeeting that Wellington implements most often are the video conferencing capabilities that allow meeting attendees to see each other, the built-in audio (VoIP), PowerPoint presentations and the Screen Sharing feature that allows a host in a MegaMeeting to present and share his or her computer screen with all attendees in the meeting.

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MegaMeeting.com Video Conferencing Allows More Students to Access College Without Attending

LOS ANGELES, CA, January 16, 2007–Virtual Connections and Mega Web Conferences have found that there are countless applications for utilizing MegaMeeting.com’s browser based web and video conferencing services, and by reselling the products they are reaching more and more businesses and individuals who are greatly benefiting from the technology.

Due to MegaMeeting.com’s aggressive pricing and willingness to share on-going revenues, the sky is the limit for its resellers. In addition to offering traditional reseller margins on its core products, MegaMeeting.com also offers a private label video and web conferencing solution that is “branded” as if it was created by the reseller. This version allows the reseller to resell “seats” from what appears to the end-user to be the reseller’s very own web & video conferencing product.

Virtual Connections and Mega Web Conferences currently use MegaMeeting in their Training and Sales departments, as well as for their Administration. They are utilizing MegaMeeting products for product sales and demonstrations to prospects, training of employees and to resell to end-users.

Lucy Smorto, a Sales Consultant for Virtual Connections and Mega Web Conferences, stated, “I’m very impressed with the MegaMeeting web conferencing system. Its features are simple to use and quite user-friendly. Everyone I’ve dealt with at MegaMeeting has been extremely friendly, helpful and eager to please. I have full faith in the MegaMeeting system and the company.”

When asked why they chose MegaMeeting over other web and video conferencing systems, Smorto went on to say, “I’ve investigated other web conferencing companies and they were not nearly as helpful. In fact, one web conferencing system required that I install software which created serious problems with my computer and I had to uninstall it immediately. Plus, there were no qualified staff available or willing to help with questions or provide a demo.”

The specific features of MegaMeeting that Virtual Connections and Mega Web Conferences implement most often are the video conferencing capabilities that allow meeting attendees to see each other, the built-in audio (VoIP), the audio via integrated teleconferencing, the ability to share a PowerPoint presentation via the Internet, and screen sharing capabilities.

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Resellers Find MegaMeeting.com Web & Video Conferencing to be

LOS ANGELES, CA, January 10, 2007–Financial Management Group, Inc. (FMG) currently uses MegaMeeting in its Sales and Training departments and for its Executives and Administration. FMG is utilizing MegaMeeting’s browser based web and video conferencing services to conduct company meetings, sales meetings and to train their employees. The company is also utilizing MegaMeeting’s Internet web conferencing software for monthly sales meetings, classroom instruction, and one-on-one meetings with reps. In addition, wholesaler visits to the main office can now be shared with satellite offices.

FMG provides comprehensive financial services to assist individuals, professionals, and business owners in achieving their financial objectives. From comprehensive financial services to asset accumulation, protection, estate planning and business services, FMG provides complete planning experiences.

Prior to implementing the MegaMeeting software, FMG had to pay for staff to visit satellite offices as well as periodic firm meetings which required everyone to travel to a central location. They also conducted costly teleconferences for meetings. Now, they simply have their staff log into a MegaMeeting via the Internet and meet without the travel and out of office costs associated with physical meetings.

The specific features of MegaMeeting that FMG implements most often are the video conferencing capabilities that allow meeting attendees to see each other, audio via integrated teleconferencing, Power Point presentations and screen sharing.

The main reason FMG chose MegaMeeting over other web and video conferencing systems was because they found MegaMeeting’s software to be cost effective and did not require the satellite offices to obtain additional technology. In the future they anticipate expanding their use of MegaMeeting software so that they can conduct face-to-face meetings between satellite office clients and reps and the main office specialists.

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MegaMeeting.com Video Conferencing Makes It Possible for Financial Management Group to Meet More Frequently

LOS ANGELES, CA, December 5, 2006 – Adam Wasserman, manager of Adam Wasserman LLC Assent Trading (Assent LLC) has implemented MegaMeeting.com’s browser based web and video conferencing solution in its Training department for seminars and to help train employees. With employees all over the country, MegaMeeting allows Assent to conduct trainings in their branch offices without having to incur costs for travel to a central location. According to Wasserman, in addition to increasing the productivity of its employees, “MegaMeeting saves me time and money!”

Assent LLC has been known and respected for utilizing the latest in trading technology. They are one of the largest trading firms in the country with over 25 branch offices. Assent is a self-clearing firm that utilizes the latest technology to provide its traders with a paperless, user friendly environment.

The specific features of MegaMeeting that Assent implements most often are the video conferencing capabilities that allow meeting attendees to see each other, the ability to share a PowerPoint presentation via the Internet, the built in audio (VoIP), collaboration, as well as screen sharing capabilities.

One of the main reasons Assent chose MegaMeeting over other web and video conferencing systems was due to the great customer service they received.

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MegaMeeting.com Video Conferencing Helps Assent LLC Save Time, Money and Increase Productivity

LOS ANGELES, CA, November 22, 2006 –By implementing MegaMeeting.com’s browser based video and web conferencing services, American Lighting has realized a substantial savings in conducting overseas sales and company meetings, as well as greatly reduced expenses related to quality assurance and diagnosing issues.

American Lighting places high emphasis on developing new products, using trend-setting technology and a new blend of finish and glassware. They provide coast-to-coast warehousing in North America, manufacturing facilities in China and Taiwan, and overseas offices in Hong Kong, ShenZhen, Mexico, and coming soon, Canada.

American Lighting currently uses MegaMeeting.com’s browser based video and web conferencing services in its Training, Marketing, Sales, Accounting and Purchasing departments, as well as for its Administration, Executives and Board of Directors. Johnathan Tom, who works in the E-Commerce, Sales and IT departments, stated, “MegaMeeting helps us by allowing our company to hold meetings with our various offices located in different parts of the world. It saves us travel time and long distance bills to overseas offices.” He went on to say, “This service provides an efficient means for companies to effectively communicate with each other, especially ones who have offices in different countries. Another plus is that the price is per month and we have unlimited minute usage.”

Prior to implementing the MegaMeeting software, American Lighting relied on costly video conferencing which only allowed them to conduct conferences “one-on-one”. MegaMeeting allows up to sixteen individuals to be seen on each computer monitor simultaneously.

The specific features of MegaMeeting that American Lighting implements most often are the video conferencing capabilities that allow meeting attendees to see each other, the ability to share a PowerPoint presentation via the Internet, and screen sharing capabilities.

American Lighting chose MegaMeeting over other web and video conferencing systems because of the less expensive price they received with MegaMeeting and the fact that MegaMeeting provided them with the specific tools that they needed to conduct their business.

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MegaMeeting.com Video Conferencing Helps American Lighting Reduce Overseas Expenses

LOS ANGELES, CA, November 14, 2006 – The University of Tennessee Boling Center for Developmental Disabilities currently uses MegaMeeting’s browser based video and web conferencing software to provide training to distance learning participants who would otherwise not be able to travel and attend these meetings.

The Boling Center for Developmental Disabilities (BCDD) is an interdisciplinary program that supports children and adults with developmental disabilities and their families through training, service, applied research, information dissemination, planning, and policy development.

In addition to helping their members virtually attend conferences that they normally would not be able to make, BCDD also utilizes MegaMeeting’s web and video conferencing for its Administration and Board of Directors, as well as to conduct seminars, company meetings, training of both clients and employees, for quality assurance and to diagnose issues.

According to Elizabeth Bishop, BCDD’s Community Education Director, “MegaMeeting has allowed my staff to operate more freely with distance technology and create a competitive edge for our program to other programs nationally.” Bishop has found MegaMeeting software to be an excellent media to conduct trainings.

Prior to implementing the MegaMeeting software Bishop explained that they used a very antiquated, donated video conferencing system that was very expensive to maintain and operate. There was also an issue of whether the equipment would work and if the connections were still active prior to each use. MegaMeeting has removed the unpredictability and has saved them time and money, increased their productivity and decreased the aggravation.

The specific features of MegaMeeting that BCDD implements most often are the video conferencing capabilities that allow meeting attendees to see each other, the ability to share a PowerPoint presentation via the Internet, and screen sharing capabilities.

Some of the main reasons BCDD chose MegaMeeting over other web and video conferencing systems include the interactive ability of the software, the ease of use and the ability to adjust during conference events. BCDD also appreciates the amount of control they maintain in conducting their events and the ease of setting up meetings and extending invitations to their participants

MegaMeeting.com Enables the Disabled to Participate in University of Tennessee Web & Video Conferencing

The Indiana Fire Instructors Association (IFIA) is currently using MegaMeeting.com’s browser based video and web conferencing solution in its Training department and for use by its Board of Directors. The IFIA is utilizing MegaMeeting products to conduct seminars, company meetings and to train their clients. Additionally, IFIA uses MegaMeeting’s web conferencing software for monthly Board meetings and training sessions for their association members and clients.

IFIA develops, promotes and provides instruction by administering emergency services education and training at a minimal cost through the creation of emergency services schools, seminars and conferences.

Prior to implementing MegaMeeting’s video conferencing services, Chad Abel, President of IFIA, explained that they relied on teleconferencing and travel. MegaMeeting enables them to save time and money, as well as allows their Board members, clients and members to spend more time with their families since they do not have to travel across the country for meetings.

The specific features of MegaMeeting that IFIA implements most often are the video conferencing capabilities that allow meeting attendees to see each other, audio via integrated teleconferencing, the ability to share a PowerPoint presentation via the Internet, and screen sharing capabilities.

Some of the main reasons IFIA chose MegaMeeting over other web and video conferencing systems include the pricing structure, the fact that MegaMeeting is web based and that there is no software needed for meeting participants to download or install.

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MegaMeeting.com Video Conferencing Enables Indiana Fire Instructors Association Board Members to Meet Virtually

LOS ANGELES, CA, October 17, 2006 – By implementing MegaMeting.com’s browser based web and video conferencing services, the Nebraska Annual Conference of the United Methodist Church (UMCNEB) has greatly reduced their necessity for travel, which has also resulted in a tremendous cost savings as well. Charles Spence, a pastor with UMCNEB, stated that, “We have conducted committee meetings with members from all over Nebraska. We use MegaMeeting to brief people who are going to attend major decision-making conferences.” Spence continued by saying, “Data updating was done to insure retirement benefits and supervision work is done for folks going through an evaluation process.”

UMCNEB currently uses MegaMeeting in its Marketing and Training departments, as well as with their Administration, Executives and Board of Directors. UMCNEB uses MegaMeeting to conduct seminars, company meetings and to train their employees. Prior to implementing the MegaMeeting system, UMCNEB’s staff had to endure extensive travel to participate in two hour meetings, or were limited to voice only conference calls via the telephone. They have also found that they have eliminated much of their written correspondence due to using video and web conferencing as a means of communication.

The specific features of MegaMeeting that UMCNEB implements most often are the video conferencing capabilities that allow meeting attendees to see each other, the ability to share a PowerPoint presentation via the Internet, the built in audio (VoIP), collaboration, as well as screen sharing capabilities. In response to how UMCNEB will utilize MegaMeeting in the future, Spence stated, “I hope to start monthly training and information sharing seminars for local Chambers to do their work better using denominational resources.”

One of the main reasons UMCNEB chose MegaMeeting over other web and video conferencing systems was due to the affordable price and the quick response they received from MegaMeeting representatives when questions were raised. When UMCNEB informed their representative that they wanted to conduct a high quality video presentation, they were told that they needed a digital minicam with firewire support. Their MegaMeeting representative helped them configure the camera and soon thereafter UMCNEB was conducting their presentations via video/web conferencing.

About MegaMeeting.com (http://www.MegaMeeting.com)

MegaMeeting.com is a leading provider of 100% browser-based Web & Video Conferencing solutions, complete with real time audio and video capabilities. Being browser based and working on all major operating systems – Windows, Mac & Linux; MegaMeeting.com provides universal access without the need to download, install or configure software. MegaMeeting.com web conferencing products and services include powerful collaboration tools that accommodate robust Video & Web Conferences, including advanced features such as desktop/application sharing, i.e. Word and Excel documents and PowerPoint presentations without the need to upload any files. MegaMeeting is ideal for multi-location web based meetings, virtual classrooms, employee trainings, product demonstrations, company orientation, customer support, product launches and much more.

For more information please visit www.megameeting.com or call (818) 783-4311.

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MegaMeeting.com Web & Video Conferencing Responds to Needs of Nebraska Annual Conference of the United Methodist Church

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